"European Eyes on Japan / Japan Today" is an initiative of the EU-Japan Fest Committee. Since 1999 each year a couple of European Photographers are invited to photograph the various prefectures of Japan. The work is published and is shown in exhibitions traveling through Europe and Japan. The works are then donated to the prefectures of origin.
you can read a review on an artist talk on the project with Takashi Yoshida here
the catalog is available here